Nidec revs up EV motor growth with Chinese R&D center

Japanese company to boost workforce to meet China demand

20210616N EV in Shanghai

Nidec is expanding its workforce in China to cash in on the electric car boom there. © Reuters

SHIN WATANABE and SHUNTARO FUKUTOMI, Nikkei staff writers

DALIAN, China/KYOTO, Japan -- At Nidec's state-of-the-art development center for electric vehicle motors in Suzhou, near Shanghai, speedy work is crucial to winning and retaining often-impatient Chinese clients.

The development center opened in September last year to produce prototypes tailored to customer needs. The process usually takes six months to a year, but some customers have asked it to be done in "a month and a half."

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