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Panasonic eyes appliance rentals for new business model

Fixed-rate service aims to lock in customers and collect data

Panasonic will offer fixed-rate rentals of TVs, media players, kitchen appliances and more starting as soon as 2020.
Panasonic will offer fixed-rate rentals of TVs, media players, kitchen appliances and more.   © Reuters

OSAKA -- Panasonic will start a fixed-rate rental service in Japan for appliances like refrigerators as soon as 2020, hoping to shift to a new business model that brings in steady earnings.

The electronics maker will expand on a trial TV rental program launched in February, with plans to collect customer data from a wider variety of products.

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