NIIGATA, Japan -- Rice cracker manufacturer Kameda Seika is betting that Indians have a healthy appetite for its popular snack. It plans to start local production of its Kaki-no-Tane, a mix of flavored rice crackers and peanuts, in June.
The investment amount and production capacity of the new operation are unclear. Kameda is the first Japanese rice cracker maker to jump into India's huge market. In 2017 it established a joint venture with local giant LT Foods in the northern state of Haryana.