ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Companies

Robot-made Asics sneakers to reach markets faster

Onitsuka Tiger producer plays catch-up to rivals Nike and Adidas

Asics will automate part of the production line at a Tottori Prefecture plant next year. (Photo by Hiroyuki Koizumi)

OSAKA -- Asics, the Japanese company behind Onitsuka Tiger sneakers, will introduce a host of robots to a plant in Japan so that it can swiftly respond to the latest consumer trends and put its footwear on store shelves faster.

Robots will take over a third of the production process at a factory in Tottori Prefecture next spring. They will handle the step of stitching the upper -- the part of the shoe that covers the foot -- to the sole. This will halve the number of workers required.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more