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Japan-Update

Toothbrush maker Lion seen shining fourth year of record profit

Japanese consumer goods maker enjoys brisk sales of high-margin products

Lion's new Nonio brand toothpaste and mouthwash proved popular among younger adults in Japan.

TOKYO -- Toiletries maker Lion likely will report a 12% jump in operating profit for the year ending Sunday, achieving a four-year streak of record profit on the popularity of oral care products among younger consumers.

The profit is expected to reach 27.5 billion yen ($243 million) on a 4% increase in sales to around 410 billion yen, slightly better than the 405 billion yen forecast. 

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