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Business

Aeon brings 'Singles Day' to Japan for online sales event

Japanese retailer borrows Chinese, US promotions to energize slow November

Retailer Aeon highlights items to be promoted during its Singles Day online sales event in Japan.

TOKYO -- Japanese retailer Aeon plans a domestic online sales event modeled on China's Singles Day, hoping to spur consumption in the usually quiet month of November.

Singles Day sales are common in China, as e-commerce titan Alibaba Group Holding and others celebrate Nov. 11 by offering promotions.

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