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AXA's Digital Hive analyzes social media to see which information should be provided to customers.
Business

Interview: AXA sees Singapore as 'perfect testing platform' for fintech

But the 'pro-innovation' city-state will face stiff competition from China

| Singapore

SINGAPORE -- AXA has made Singapore its regional nerve center for data analytics. And according Leo Costes, the French multinational's managing director for general insurance in the city-state, a government-level commitment to innovation is a big reason why.

AXA has established a "data innovation lab" in Singapore to help drive the development of its services. Last year, it also set up something called the Digital Hive -- a project that monitors what is being said about the company and its rivals on social media. AXA uses this data to tailor the information it provides to customers.

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