SINGAPORE -- AXA has made Singapore its regional nerve center for data analytics. And according Leo Costes, the French multinational's managing director for general insurance in the city-state, a government-level commitment to innovation is a big reason why.
AXA has established a "data innovation lab" in Singapore to help drive the development of its services. Last year, it also set up something called the Digital Hive -- a project that monitors what is being said about the company and its rivals on social media. AXA uses this data to tailor the information it provides to customers.