TOKYO -- Japanese brewer Suntory Holdings will bring its Chita whisky, a domestically distilled brand popular among young people, to glasses in regions including Europe, Russia and Asia starting this summer, accelerating the company's overseas strategy.
Growing demand for high-quality Japanese whisky has created a shortage of the spirits, limiting the amount available to export. The up-and-coming Chita label follows Suntory whiskies such as Hibiki and Yamazaki in overseas expansion.