ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business

China Mengniu Dairy teaming with Alibaba on rural distribution

Producer taps online solution to address nation's growing demand for fresh milk

HONG KONG -- China Mengniu Dairy will partner with domestic e-commerce giant Alibaba Group Holding to capture untapped dairy demand in rural areas.

Mengniu CEO Jeffrey Lu Minfang disclosed those plans while reporting first-half earnings. Not only will Mengniu collaborate with various Alibaba group online portals starting this month, the dairy company will gain access to the tech group's wealth of customer data to maximize sales.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more