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Japan's Asahi takes reins on Taiwan beer sales with new unit

Wholly owned subsidiary will push workhorse Super Dry beer and liquors

TOKYO -- Japanese brewer Asahi Group Holdings has set up a Taiwanese subsidiary to import and sell alcoholic beverages, taking greater control of how its products are sold there in a bid to reach more outlets and grow sales.

The Tokyo-based beverage producer established the wholly owned unit with 100 million New Taiwan dollars ($3.3 million) in capital. The subsidiary will handle Western liquors and Japanese shochu spirits as well as beer products, especially Asahi's mainstay Super Dry.

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