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Ajinomoto looks to stir up India with instant coffee

Japanese group continues expansion into thirsty Asian markets

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Southern India is home to a deep-rooted coffee culture, but Ajinomoto has nationwide ambitions.   © Reuters

TOKYO -- One of Japan's best-known brands of instant coffee arrives this month in India, a market in which Japanese food company Ajinomoto reckons it has a chance of rising to the top.

Sales of Blendy will kick off in mid-August in the state of Tamil Nadu in southern India, where the country's coffee culture is most deeply rooted. Single-serving packets of the coffee will be strung up on storefronts, priced at around 10 rupees (16 cents) each. 

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