TOKYO -- Ryohin Keikaku, the operator of the Muji chain, is quickly shifting from a Japanese retail chain to a multinational brand that caters to design-conscious crowds around the world. In July, overseas Muji stores exceeded the number of those in Japan.
With its expansion, Muji has begun to tailor its offerings -- from cleaning and washing products to kitchenware -- to better suit local needs. Nowhere is this more relevant than in China.
