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Japan-Update

Sapporo's operating profit likely short on fizz

Marketing costs weigh on beverage maker's earnings

A lineup of Sapporo's beers, including the Yebisu and the Sapporo Black Label.

TOKYO -- Sapporo Holdings' operating profit in the January-June half appears to have edged higher on the year, but fallen short of analysts' forecasts as marketing costs offset the beverage maker's robust beer sales.

Operating profit likely came in above 3 billion yen ($26.2 million) in the first half, failing to reach market predictions of about 4 billion yen.

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