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Business

Indonesia -- Mitsubishi Corp.'s second 'homeland'

Trading house exports Japanese consumption habits to Southeast Asia

This Yamazaki Baking factory in Bekasi Regency develops and produces bread that suits the Indonesian palate.

BEKASI REGENCY, Indonesia -- Japan's Mitsubishi Corp. has come up with a business model to sidestep the country's shrinking population -- export Japanese consumption habits to Indonesia.

The trading company has asked Japanese food and daily goods makers to build factories in the world's fourth-most populous nation. It now supplies ingredients to these factories. It also markets the factories' output via major retail chains in the country.

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