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Politics

Japan to tourists: Get off the 'Golden Route'

Marketing campaigns touting rural Japan to be tailored to each country

Tourists take in what Japanese call "unkai," a sea of clouds, from the top of a Hokkaido mountain. (Hoshino Resort Tomamu)

TOKYO -- In an attempt to lure more foreign tourists to rural areas, Japan's government will start trumpeting its countryside charms in its marketing campaigns in 20 countries and regions.

The countries and regions include China, South Korea, Taiwan, Hong Kong, Thailand, Singapore, Malaysia, Indonesia, the Philippines, Vietnam and India. The U.S. and some European countries are also marketed to.

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