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Honda, Kawasaki to revamp motorcycle sales network in Japan

Amid slumping demand, manufacturers stress bikes as lifestyle statements

Kawasaki aims to boost its brand image through the company's boutique motorcycle shop in Osaka Prefecture.

TOKYO -- Japanese motorcycle manufacturers look to reorganize their domestic sales networks in an attempt to rejuvenate sagging demand.

Honda Motor will reduce its number of sales networks in Japan from five to two by April 2018, the company said Monday. Similarly, Kawasaki Heavy Industries, which specializes in midsize and large two-wheelers, plans to downsize its sales networks to two beginning in fiscal 2020.

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