TOKYO -- Cosmetics maker Shiseido has created a new division tasked with helping startups, aiming to invest up to 3 billion yen ($26.3 million) in those with promising technologies and business models in fields like beauty and health.
In addition to companies developing and producing cosmetics and household goods, Shiseido will also target up-and-comers in logistics, e-commerce and other operations it is involved in. It will provide both funds and staffing support to build relationships with companies that have capabilities that it does not.
