TOKYO -- Macromill, Japan's biggest online market research company, will acquire U.S. peer Acturus for roughly 1.5 billion yen ($13.4 million) and invest in a Japanese firm operating in Southeast Asia, eyeing a a larger slice of a global survey market that is growing by double digits.
Acturus, which also operates in the U.K., counts multinational beverage and cosmetics makers among its clients. Since Acturus relies mainly on traditional methods such as paper-based surveys, Macromill will share know-how to bolster the U.S. company's online capabilities.
